Going beyond the stereotypes of a traditional designer, I have a multi-disciplinary approach and holistic perspective, which involves designing and considering the entire ecosystem of a product, service, or company - from the retail experience, to the advertising, the user experience, the unboxing experience, and even all the way to getting in front of buyers on the tradeshow floor.

Designing through a lens of innovation, I look forward to working with new materials and manufacturing processes, new ways of experiencing an existing paradigm, and focusing on ways to accelerate the adoption of new ideas.

In this era of artificial intelligence permeating every facet of our lives, I believe designers have an ethical responsibility to make the world a little less dystopian (and more utopian) by being cognizant of how our choices can lead to unexpected results.